Susan Griffin-Black
Susan Griffin-Black is the EO Products founder and How I Built This Advice Line guest in Advice Line with Susan Griffin-Black of EO Products. In the episode, she revisits EO’s COVID-era hand sanitizer surge, later sales drop, inventory overhang, vendor obligations, and first layoffs before advising founders from Yobi, Culture Wine Company, and Cane Dog Coffee.
Her advice emphasizes Relationship-Led Growth and Local Market Proof: founders should work deeply in nearby markets, use authentic stories to create trust, and treat relationships with vendors, channel partners, professionals, and local buyers as operating assets.
Connections
- EO Products - company she founded and uses as the operating context for the episode.
- Guy Raz and How I Built This - host and show context.
- Yobi, Culture Wine Company, and Cane Dog Coffee - caller companies she advises.
- Relationship-Led Growth, Local Market Proof, CPG Distribution, and Sustainable Growth Pace - concepts sharpened by her advice and EO crisis experience.