淘菜菜 / Taocaicai
Taocaicai is Alibaba’s community-grocery business in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode names it among the large-company entrants into community group buying, where preorder, centralized buying, neighborhood pickup, and subsidy competition collided with low gross margin and regulation.
Connections
- Alibaba and Taobao — parent ecosystem context.
- Community Group Buying — model branch.
- 多多买菜 / Duoduo Maicai and 美团优选 / Meituan Youxuan — platform-backed peers.