Tapio

Tapio was a LinkedIn-focused SaaS product created by Thibaut-Louis Lucas and his team when Tweet Hunter was already around $100,000 MRR. The product extended the social-growth playbook to LinkedIn while remaining separate from the Twitter product.

Key Claims

• Tapio was kept separate from Tweet Hunter so each product could focus deeply on one social network and because JK Molina’s Tweet Hunter deal did not apply to LinkedIn revenue.
• Lucas looked for a LinkedIn influencer partner and found Alex Berman to replicate the distribution strategy used with Tweet Hunter.
• Tapio was acquired with Tweet Hunter by Lempire, in a deal that ultimately paid about $8 million after earnout milestones.

Connections

• Thibaut-Louis Lucas - founder.
• Tweet Hunter - Twitter-focused predecessor and sister product.
• Alex Berman - LinkedIn distribution partner.
• Lempire - acquirer.
• Distribution Led Product Building - strategic pattern behind the launch.