Tech for Campaigns

Tech for Campaigns appears in Adora Cheung on Homejoy, YC, Vote-by-Mail, and Instalab as the organization Adora Cheung worked with on a 2020 vote-by-mail project. The project focused on making vote-by-mail registration easier and measuring whether voters moved through the funnel to actual ballot return.

In the source, Tech for Campaigns matters less as an institutional history than as the operating vehicle for applying startup-style measurement to civic participation. Cheung and the team tested in primaries, focused on swing states, optimized ads, and used election-office data to track outcomes beyond click-through rates.

Connections

• Adora Cheung and Mark Lindsay - project participants mentioned in the episode.
• Full-Funnel Civic Technology - concept added by the vote-by-mail work.
• Donald Trump - 2016 and 2020 political context for Cheung’s motivation in the source.