Theodore Roosevelt / 西奥多·罗斯福

Theodore Roosevelt appears in 106.别再害怕冲突，快来学习谈判术！ through a 1912 campaign-photo negotiation case. The episode says Roosevelt’s campaign had printed millions of photo-bearing leaflets before securing permission, creating a potential copyright-fee problem.

The case is used to show Interest-Based Negotiation / 利益导向谈判 and BATNA / Best Alternative to a Negotiated Agreement thinking. The campaign-side negotiator reframed the situation around what the photographer’s alternative and incentive might be, turning a possible payment demand into a publicity opportunity for the photographer.

Connections

• [[HarvardClassicNegotiation|《哈佛经典谈判术》]] - book source for the case as presented by the episode.
• BATNA / Best Alternative to a Negotiated Agreement, Reservation Value / 谈判底线, and Interest-Based Negotiation / 利益导向谈判 - negotiation lessons drawn from the case.
• Negotiation As Bargaining / 谈判即商量 - broader frame that treats the case as value reframing rather than force.