13th Floor Entertainment

Overview

13th Floor Entertainment is a U.S. haunted-attraction operator described through its technical production work at the Hollywood Haunted Hayride.

Current Profile

Kip Polly says the company owns roughly 18–20 attractions around the United States, producing a continuing stream of projects for its technical team. The episode emphasizes temporary California productions that must be installed and removed, and a production model that combines live scare performers with lighting, audio, animatronics, sensors, controllers, video, and tactile effects.

Key Characteristics

• Operates a multi-attraction U.S. portfolio according to its technical director.
• Combines live performance with centrally coordinated technical effects.
• Builds temporary productions whose setup and teardown create seasonal travel and labor demands.
• Uses several pacing formats, including moving mazes and hayrides and longer seated shows.
• Searches continually for new attraction ideas while treating guest memory as the operating purpose.

Evidence

Portfolio and production cadence

• The tech behind spooky season reports Polly’s estimate of roughly 18–20 company attractions and describes recurring setup, teardown, and relocation work.

Hybrid performance system

• The tech behind spooky season shows technical effects establishing atmosphere and timing while live performers retain the central person-to-person scare role.

Multiple experience formats

• The tech behind spooky season contrasts brief moving scenes with a seated ghost-show format able to build a story and effects over several minutes.

Qualifications

• The source is a short profile centered on one technical director and one Los Angeles production, not a complete company history or portfolio audit.
• The attraction count, ownership wording, production practices, and idea-sourcing examples remain source-reported.
• The episode supplies no revenue, attendance, safety, staffing, budget, or reliability data.

What Changed

• Established the company as a multi-attraction operator using hybrid live and technical production.
• Added temporary-build logistics and format-dependent pacing to its current profile.
• Kept portfolio scale and operating claims explicitly source-scoped.

Relationships

• Kip Polly - technical director describing the company’s production system.
• Hollywood Haunted Hayride - Los Angeles attraction used as the principal case.
• Audience-Invisible Experience Technology - production principle organizing effects around story and performers.
• Immersive Experience Throughput Tradeoff / 沉浸体验吞吐量权衡 - operational tension shaped by moving versus seated formats.