ThreatLocker

ThreatLocker is a cybersecurity SaaS company founded by Danny Jenkins and discussed in How Danny Jenkins Bootstrapped ThreatLocker From $150K Debt to $200M. The episode presents the company as an endpoint-security platform built around Zero Trust Security, least privilege, and Default Deny Security: controlling what can run by default instead of mainly detecting known threats after execution.

Key Points

• The episode says ThreatLocker protects about 70,000 companies worldwide, has roughly 6,000 to 7,000 direct customers, and is approaching $200 million in revenue.
• Its origin is tied to ransomware recovery work and the conclusion that smaller organizations needed usable application control and default-deny security.
• Early validation was slow because endpoint security needed deployment in real environments before buyers could fully judge it.
• ThreatLocker grew through cold outreach, direct demos, webinars, word of mouth, Reddit, Discord, trade shows, MSP Channel Distribution, and later enterprise sales.
• Jenkins says the July 2021 Kaseya incident sharply increased demand because ThreatLocker blocked the ransomware route in affected environments.

Connections

• Danny Jenkins - founder and episode guest.
• Zero Trust Security and Default Deny Security - security philosophy and control pattern behind the product.
• MSP Channel Distribution - important channel for reaching smaller businesses through managed service providers.
• Category Creation - market-education challenge around turning whitelisting/application control into a broader zero trust platform category.
• SaaS Trust Moat - adjacent concept because cybersecurity products depend on technical trust, reliability, and operational credibility.