Tifosi

Tifosi is the Ferrari fan base in Ferrari. The episode uses the term to describe the broad base of people who may never own a Ferrari but still participate emotionally in Scuderia Ferrari and Formula One.

For the wiki, the Tifosi make Ferrari different from a purely closed luxury house. They are the inclusive layer in Luxury Brand As Sports Team and the base of the Luxury Community Pyramid that supports the brand’s cultural reach.

Connections

• Ferrari, Scuderia Ferrari, and Formula One - company, team, and sport context.
• Luxury Brand As Sports Team, Luxury Community Pyramid, Sports Entertainment Flywheel, and Consumer Brand Moat - concepts connected by the source.