Ube.co

Ube.co is the organic purple sweet potato pet treat company discussed in Advice Line with Jeni Britton of Jeni’s Splendid Ice Creams (2025). The source describes the product as aimed at pets with sensitive stomachs and skin, with sales mainly direct-to-consumer plus a small number of local stores around Los Angeles and Hawaii.

The Advice Line question is how to find reputable PR support and expand reach. Jeni Britton and Guy Raz first push for clearer messaging: the founder’s science background, the health benefits of ube, the original dog need, and the playful purple product identity should be easier to understand before the company spends heavily on PR. The episode reports more than $50,000 but less than $100,000 in sales and about a 30% returning-customer rate online.

Connections

• Jeni Britton, Guy Raz, and How I Built This - Advice Line context.
• Petaluma - adjacent pet-product CPG case where health positioning and trial matter.
• Mission Driven Customer Education, Story Led Consumer Branding, Repeatable Customer Language, Customer Pull, and Product Led Willingness To Pay - concepts connected to the company’s messaging problem.