UNFI

UNFI is the distributor discussed in Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then…He Reinvented Peanut Butter. as a gatekeeper for Justin’s Nut Butter’s early Whole Foods Market path. The episode presents UNFI as part of a classic CPG chicken-and-egg problem: distributors want enough retail demand, while retailers prefer products already available through distribution.

Connections

• Justin’s Nut Butter and Justin Gold - brand and founder trying to enter distribution.
• Whole Foods Market - retailer that wanted distributor availability.
• CPG Distribution and Distribution Led Product Building - broader distribution concepts.