Unilever

美妆巨头集体盯上头发，洗护生意为何又热起来？ adds Unilever as one of the resource-rich daily-chemical players moving technology and function claims into mainstream shampoo and conditioner. The episode uses Unilever alongside L’Oreal / 欧莱雅 to show how large CPG companies can push Haircare Skincare-ization / 护发护肤化 down-market while keeping value pricing.

Unilever is the consumer-goods company that acquired Seventh Generation in 2016, according to Advice Line with Jeffrey Hollender of Seventh Generation. The episode uses the acquisition as background for Jeffrey Hollender’s lessons about purpose-driven business, growth, and the responsibilities of companies with social or environmental missions.

Connections

• Seventh Generation and Jeffrey Hollender - acquired company and co-founder.
• Purpose Driven Business, Startup Governance, and Financial Gravity - adjacent concepts when mission-led brands become valuable acquisition targets.
• Haircare Skincare-ization / 护发护肤化 and Premium Haircare Market / 高端洗护市场 - hair-care category branch added by the 声动早咖啡 source.