entity Updated 2026-07-10 Tags: Company, Ecommerce, Web-Software, Startup-History

Viaweb

Viaweb appears in Trevor Blackwell on Viaweb, Robots, and Early Y Combinator as the early web-commerce company where Trevor Blackwell, Paul Graham, and Robert Morris worked before the Yahoo acquisition. Blackwell was drawn to the idea because online catalog commerce made intuitive sense and because Web-Based Software let the team update server-side software without boxed releases, CDs, or long version cycles.

The episode makes Viaweb’s infrastructure unusually concrete. Servers sat in Blackwell’s hot office, cooling depended on stacked window air conditioners, order fulfillment used racks of fax modems, the bogometer displayed live metrics, and power events led to improvised generator and UPS fixes. Those details make Viaweb a source case for Startup Infrastructure Improvisation as well as early software-as-a-service thinking.

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