Vittel
Vittel is the French mineral-water brand used in 巴黎水和圣培露还能赚钱,雀巢为何要剥离水业务? to mark Nestle’s entry into the bottled-water business. The source says Nestle formally entered the category in 1969 through a stake in Vittel.
In the episode’s history, Vittel is the starting point for a broader water portfolio that later included Perrier / 巴黎水, S.Pellegrino / San Pellegrino / 圣培露, Nestle Pure Life / 雀巢优活, and other brands. The page is therefore a portfolio-history node rather than a standalone brand-analysis page.
Connections
- Nestle - company entering bottled water through the Vittel stake.
- Perrier / 巴黎水, S.Pellegrino / San Pellegrino / 圣培露, and Nestle Pure Life / 雀巢优活 - later portfolio extensions in the source.
- Bottled Water Portfolio Spinout - later strategic reversal that makes the earlier expansion relevant.
- Premium Bottled Water Economics - category economics frame.