万达集团 / Wanda Group
Wanda Group appears in Vol.264 把世界杯作为方法 as part of the Chinese sponsor history around the FIFA World Cup. The episode says Wanda signed a 15-year agreement with FIFA in 2016 and entered the highest sponsorship tier, marking a later stage after 英利绿色能源 / Yingli Green Energy became the first Chinese World Cup sponsor in 2010.
For the 2026 tournament, the episode says the highest-tier Chinese position previously associated with Wanda is now occupied by 联想 / Lenovo. That transition helps the source show how Chinese World Cup sponsorship moved from symbolic first entries and conglomerate visibility toward technology and overseas-business alignment.
Vol.270 大食代留在了它的时代 adds Wanda Group as a shopping-center expansion context for 大食代. The source says many new first- or second-tier-city Food Republic stores followed Wanda Plaza openings, making Wanda an example of how mall rollout could distribute a food-court second-landlord model during China’s commercial-real-estate growth phase.
商业小样47 | “健身做题家”的新欢HYROX，到底有什么护城河？ adds Wanda Group through Infront Sports & Media, which the episode says Wanda acquired in 2015. In this branch, Wanda is not the direct event case; it is part of the sports-marketing ownership context that helps explain how HYROX could build sponsor, gym, and event networks quickly.
Connections
- FIFA and FIFA World Cup - sponsor system and event.
- Global Sports Sponsorship - sponsorship concept added by the source.
- 英利绿色能源 / Yingli Green Energy, 海信 / Hisense, 联想 / Lenovo, and 蒙牛 / Mengniu - Chinese sponsor lineage in the episode.
- 大食代 / Food Republic, Mall Based Retail Expansion, Commercial Real-Estate Foodservice Gap / 商业地产餐饮空缺, and Shopping-Center Restaurantization / 购物中心餐饮化 - mall-foodservice branch added by the 大食代 source.
- Infront Sports & Media, HYROX, and Mass Participation Sports Event Moat - sports-event operating-network branch added by 商业小样47.