万达集团 / Wanda Group

Wanda Group appears in Vol.264 把世界杯作为方法 as part of the Chinese sponsor history around the FIFA World Cup. The episode says Wanda signed a 15-year agreement with FIFA in 2016 and entered the highest sponsorship tier, marking a later stage after 英利绿色能源 / Yingli Green Energy became the first Chinese World Cup sponsor in 2010.

For the 2026 tournament, the episode says the highest-tier Chinese position previously associated with Wanda is now occupied by 联想 / Lenovo. That transition helps the source show how Chinese World Cup sponsorship moved from symbolic first entries and conglomerate visibility toward technology and overseas-business alignment.

Connections

• FIFA and FIFA World Cup - sponsor system and event.
• Global Sports Sponsorship - sponsorship concept added by the source.
• 英利绿色能源 / Yingli Green Energy, 海信 / Hisense, 联想 / Lenovo, and 蒙牛 / Mengniu - Chinese sponsor lineage in the episode.