entity Updated 2026-08-13 Topics: Culture

万达集团 / Wanda Group

Wanda Group appears in Vol.264 把世界杯作为方法 as part of the Chinese sponsor history around the FIFA World Cup. The episode says Wanda signed a 15-year agreement with FIFA in 2016 and entered the highest sponsorship tier, marking a later stage after 英利绿色能源 / Yingli Green Energy became the first Chinese World Cup sponsor in 2010.

For the 2026 tournament, the episode says the highest-tier Chinese position previously associated with Wanda is now occupied by 联想 / Lenovo. That transition helps the source show how Chinese World Cup sponsorship moved from symbolic first entries and conglomerate visibility toward technology and overseas-business alignment.

Vol.270 大食代留在了它的时代 adds Wanda Group as a shopping-center expansion context for 大食代. The source says many new first- or second-tier-city Food Republic stores followed Wanda Plaza openings, making Wanda an example of how mall rollout could distribute a food-court second-landlord model during China’s commercial-real-estate growth phase.

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