Wendy Liu
Wendy Liu is the Chief Revenue Officer at [[GirlScoutsOfTheUSA|Girl Scouts of the USA]] interviewed in What do Girl Scouts get out of selling cookies online? about digital cookie sales. Her contribution to the wiki is explaining how a familiar nonprofit fundraiser can become a supervised Digital Commerce Literacy exercise without abandoning the girl-led model.
Liu frames the online cookie program as a blend of sales education, platform feedback, and safety design. She says girls use sites, emails, QR codes, social posts, text messages, follow-up tools, and local delivery, while caregivers and safety guidelines constrain how younger sellers interact online.
Key Claims
- Digital transactions made up more than 40% of cookie sale revenue last season.
- Girls learn goal setting, marketing, online conduct, online safety, channel choice, and customer follow-up through the digital program.
- Girl feedback influences technology priorities, including faster checkout for booth sales.
- Adult involvement can still support Youth Entrepreneurship when the girl participates in setup, goals, money-use decisions, messaging, and delivery.
- Online safety is treated as non-negotiable in Child Online Commerce Safety terms.
Connections
- [[GirlScoutsOfTheUSA|Girl Scouts of the USA]] - organization and cookie program.
- Marketplace Tech and Stephanie Hughes - interview context.
- Digital Commerce Literacy - main skill-building frame.
- Youth Entrepreneurship - broader learning goal.
- Child Online Commerce Safety - safety boundary Liu emphasizes.