徐鸿亮 / Tom

Xu Hongliang, called Tom in 全面压制，不留空档：字节跳动如何做增长？｜字节跳动 第7集, is the guest who explains ByteDance growth from the perspective of internationalization and growth-platform work. The source says he joined ByteDance in 2019, worked under a middle-platform structure, and spent much of his energy serving TikTok growth.

His account is valuable because it ties specific growth tactics to organizational and infrastructure conditions. He discusses LTV-Based Growth Budgeting, Automated Performance Marketing, Creative Material Industrialization, Growth Risk Control, Red Packet Growth, overseas regional UG teams, and why Doubao-style AI products cannot rely on traffic buying alone.

The wiki should not merge this page with 徐文亮 / Tom without stronger evidence. Both pages use the English name Tom, but the current source names this guest as 徐鸿亮 and gives a growth/internationalization background, while 徐文亮 / Tom is tied to a short-drama and AI-drama discussion.

Connections

• ByteDance, TikTok, Douyin, and Doubao — main company and product contexts in his account.
• ByteDance Growth System, LTV-Based Growth Budgeting, Automated Performance Marketing, Creative Material Industrialization, and Growth Risk Control — operating concepts he explains.
• 乱翻书 — show context for the interview.