洋码头 / Yangmatou

Yangmatou is the overseas-buyer and cross-border logistics ecommerce case in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode says it built around overseas buyers and self-operated Beihai logistics, but later faced tax-rule changes, counterfeit governance, giant-platform entry, and pandemic disruption.

Connections

• 网易考拉 / NetEase Kaola — cross-border import peer.
• Ecommerce Fulfillment Complexity — logistics and trust layer.
• Ecommerce Platform Failure Modes — policy, trust, and supply-chain pressure.