杨一 / Yang Yi
杨一 is one of the two “old media people” in 149.百五特辑：和两位老媒体人漫谈播客、媒介以及声音生态的未来. He appears as an early Chinese podcast practitioner who had listened to English-language podcasts since around 2008 or 2009, experimented with podcasting in 2015, and launched 忽左忽右 in 2018 when the Chinese market still needed basic podcast education.
His main contribution is historical and ecosystem-facing. He explains why early Chinese podcasting had to be distinguished from radio, online audio, audiobooks, and knowledge-payment products; why 小宇宙, wireless earbuds, enterprise podcasts, creator meetups, and podcast events all helped adoption; and why Chinese podcast commercialization initially looked more plausible through brand-podcast services than through original-show advertising alone.
Source Position
- 杨一 treats Chinese podcast growth as gradual accumulation rather than a single explosive “元年.”
- He contrasts U.S. PGC podcasting, supported by public-radio and media-industry infrastructure, with China’s more personal, UGC, and small-team route.
- He is less uniformly pessimistic about algorithms than 大卫翁, arguing that recommendation can sometimes connect niche creators with the right listeners.
- He treats podcasting as a creator-audience relationship that differs from traditional media because hosts can meet listeners, receive feedback, and learn from direct contact.
Connections
- 忽左忽右 - show context.
- 起朱楼宴宾客, 大卫翁, and 欧阳斌 - conversation partners.
- Chinese Podcast Ecosystem / 中文播客生态, Brand Podcasting, and Podcast Commercialization Fragmentation / 播客商业化分散 - ecosystem and business themes he helps develop.
- Subscription vs Algorithm Podcast Distribution / 播客订阅与算法分发 - distribution debate where his position is more open to algorithmic matching.
- NPR - U.S. high-production reference point in his podcast-history comparison.