杨一 / Yang Yi
杨一 is one of the two “old media people” in 149.百五特辑：和两位老媒体人漫谈播客、媒介以及声音生态的未来. He appears as an early Chinese podcast practitioner who had listened to English-language podcasts since around 2008 or 2009, experimented with podcasting in 2015, and launched [[HuzuoHuyou|忽左忽右]] in 2018 when the Chinese market still needed basic podcast education.
His main contribution is historical and ecosystem-facing. He explains why early Chinese podcasting had to be distinguished from radio, online audio, audiobooks, and knowledge-payment products; why [[Xiaoyuzhou|小宇宙]], wireless earbuds, enterprise podcasts, creator meetups, and podcast events all helped adoption; and why Chinese podcast commercialization initially looked more plausible through brand-podcast services than through original-show advertising alone.
Source Position
- 杨一 treats Chinese podcast growth as gradual accumulation rather than a single explosive “元年.”
- He contrasts U.S. PGC podcasting, supported by public-radio and media-industry infrastructure, with China’s more personal, UGC, and small-team route.
- He is less uniformly pessimistic about algorithms than [[DavidWeng|大卫翁]], arguing that recommendation can sometimes connect niche creators with the right listeners.
- He treats podcasting as a creator-audience relationship that differs from traditional media because hosts can meet listeners, receive feedback, and learn from direct contact.
Connections
- [[HuzuoHuyou|忽左忽右]] - show context.
- [[QizhulouYanBinke|起朱楼宴宾客]], [[DavidWeng|大卫翁]], and [[OuyangBin|欧阳斌]] - conversation partners.
- Chinese Podcast Ecosystem / 中文播客生态, Brand Podcasting, and Podcast Commercialization Fragmentation / 播客商业化分散 - ecosystem and business themes he helps develop.
- Subscription vs Algorithm Podcast Distribution / 播客订阅与算法分发 - distribution debate where his position is more open to algorithmic matching.
- NPR - U.S. high-production reference point in his podcast-history comparison.