Yeezy

Yeezy is the Adidas and Kanye West footwear and fashion collaboration discussed in Vol.271 阿迪达斯如何触底反弹？ as both a profit engine and a severe post-termination inventory problem. The episode says the first Adidas Yeezy shoe appeared in 2015, and that after Adidas ended the partnership in October 2022, the company had to account for about EUR 1.2 billion of Yeezy finished and in-transit inventory.

Key Claims

• The source frames Yeezy as unusually important because it may have contributed a modest share of revenue but a much larger share of profit.
• The collaboration’s abrupt shutdown created Inventory Write-Down Risk because upstream production and logistics could not stop at the same speed as brand approval.
• Adidas’ later batch releases through direct channels in 2023 and early 2024 are treated as a partial mitigation rather than a clean solution.
• The source uses Yeezy to explain why Samba and other retro products were attractive: they could create demand without the same single-celebrity dependency.

Connections

• Adidas and Kanye West — collaboration parties.
• Bjørn Gulden / 古尔登 — CEO associated with the later inventory handling.
• Samba, Retro Product Revival, and Consumer Brand Moat — replacement and brand-heat context.
• Inventory Write-Down Risk, Direct-to-Consumer Brand Control, and Sportswear Inventory Cycle — operating-risk context.