易果生鲜 / Yiguo

Yiguo is the early fresh-grocery ecommerce company in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode uses it to mark the beginning of a long fresh-food platform wave before later front-warehouse, store-warehouse, and community-group-buying models tried to solve the same cold-chain and density problems.

Connections

• 每日优鲜 / Missfresh, 叮咚买菜 / Dingdong Maicai, and 朴朴超市 / Pupu Supermarket — later fresh-grocery models.
• Fresh Grocery Ecommerce Economics — category economics branch.
• Ecommerce Fulfillment Complexity — cold-chain and shrinkage context.