英利绿色能源 / Yingli Green Energy

Yingli Green Energy appears in Vol.264 把世界杯作为方法 as the first Chinese sponsor in World Cup history. The episode says Yingli sponsored the 2010 tournament for 80 million dollars, making it the opening case in the source’s Chinese-sponsor chronology.

The company functions mainly as a historical marker in the episode. Later cases such as 万达集团 / Wanda Group, 海信 / Hisense, 蒙牛 / Mengniu, and 联想 / Lenovo show how Chinese World Cup sponsorship expanded from first-time visibility into a broader globalization, trust, and technology-display strategy.

Connections

• FIFA World Cup and FIFA - event and sponsor system.
• Global Sports Sponsorship - sponsorship concept added by the source.
• 万达集团 / Wanda Group, 海信 / Hisense, 蒙牛 / Mengniu, and 联想 / Lenovo - later Chinese sponsor cases.