Zeekr / 极氪

Zeekr appears in 不爱直播带货的欧美消费者，为何在 Whatnot 上大把花钱？ as Geely Automobile’s EV brand and integration pressure point. The source says Zeekr was founded in 2021 and had become roughly one third of Geely Auto revenue in the latest half-year financials cited by the episode.

The source treats Zeekr as a sign of Geely’s EV transition rather than as a complete standalone company profile. Its relevance is that leadership succession from 李书福 to 安聪慧 happens while the group is still trying to integrate and scale new-energy businesses.

Connections

• Geely Automobile / 吉利汽车 - parent/group context.
• An Conghui / 安聪慧 - executive associated with Zeekr’s development in the source.
• Li Shufu / 李书福 - founder context for the governance change.