Zoya Scarlatta

Overview

Zoya Scarlatta is the digital-marketing practitioner interviewed in EP 23: AI in Marketing Strategies about AI strategy, operations, measurement, and responsibility in B2B marketing.

Current Profile

The source identifies Scarlatta as Director of Digital Marketing at Interra Information Technologies with nearly twelve years of B2B marketing experience. Her approach is problem-led: use AI to predict and coordinate customer action, reduce manual work, and improve decisions, but keep human interpretation, brand judgment, privacy, and data guardrails in the operating model.

Key Characteristics

• Frames AI as an assistant to marketing strategy rather than a reason to adopt every new tool.
• Connects personalization to predictive intent and orchestration across customer-data sources.
• Measures AI through efficiency, business impact, and team adoption rather than a single headline ROI number.
• Treats AI literacy as knowledge of limitations, hallucinations, data quality, privacy, ethics, and misinformation.
• Keeps human review central to public content, creative distinctiveness, and brand trust.
• Proposes a guarded client-growth and retention agent as a practical application of account intelligence.

Evidence

• Professional role and perspective - EP 23: AI in Marketing Strategies identifies Scarlatta as an Interra digital-marketing director with nearly twelve years of B2B experience and says her AI interest began with chatbots around the pandemic.
• Strategy and measurement - EP 23: AI in Marketing Strategies records her predictive-personalization, tool-selection, and two-layer ROI frameworks.
• Responsible adoption - EP 23: AI in Marketing Strategies records her concerns about overdependence, hallucinations, privacy, generic content, misleading synthetic visuals, and proprietary client data.

Qualifications

The supplied source is a summarized podcast episode, not a full transcript or independent professional profile. Career duration, recognition, speaking history, tool use, and operating results are reported by the episode and are not independently verified here.

What Changed

• Created a source-bounded profile of Scarlatta’s problem-led and responsibility-aware AI marketing approach.

Relationships

• Interra Information Technologies - employer identified in the episode.
• Data Science With Sam - podcast where she presents the marketing framework.
• Sam (Data Science With Sam) - interviewer in the source.
• AI Marketing Decisioning - predictive and orchestrated marketing approach she describes.
• AI Marketing ROI Measurement - measurement framework she proposes.
• Responsible AI Marketing - trust, privacy, literacy, and human-review boundary she emphasizes.
• AI Client Growth and Retention Agent - practical agent concept she proposes.